Even when you’ve done everything else right with your home-based business, if you don’t get your message out to potential customers, your business is not going to grow. Of course, everyone knows this. The more difficult part is weighing your options for how to get your message out. If you want to get clients, you need to have a well-developed marketing strategy that targets your ideal customers, and you have to use the latest technology.Narrow the FieldFirst of all, if most of the clients for your home-based business fit into a specific demographic, or if they have a specific need, why would you go through the trouble of putting your marketing message in front of everyone? Sure, if you have the resources to use a marketing technique that reaches thousands of people, this can be a good strategy. But most home-based businesses operate on a smaller scale, simply because they have smaller marketing budgets.That’s why non-web-based tactics like TV commercials or billboards usually aren’t practical for small businesses. Web-based tactics like banner ads or Pay-Per-Click marketing for high volume keywords are much the same. They can work if you have a huge marketing budget, but smaller businesses usually need to try other things.In short, if you want to get clients for your home-based business, you don’t have to cast a wide net. Instead, you have to put your message where your ideal clients will be looking. If your ideal client has a problem, where do they go to find a solution? Do they do a Google search? Do they read articles or web forums? The key to web-based marketing is to figure out the typical process that your ideal clients use to find your product or service, and to place your message somewhere where they will find it during that process.The Internet is Your Best Marketing ToolIf you don’t already have a high-quality, well-designed website for your business, it’s time to get one. This takes time and effort, but it’s worth it. Ask anyone who runs a successful home-based business, and practically every one of them will say that they would not get clients if they didn’t have their website.But you can’t just put your website up and expect people to come. You have to give your potential clients something else they want. Place a blog on your site, and update it regularly with useful, well-written content. This will help establish your credibility, and it will make your customers like you. Also, don’t forget to get your website out there on web forums and through article marketing. This way, when they’re looking for information, you’ll be there to help.